Blue Ridge Mountain Gifts

Wes Gutting Digital partnered with Blue Ride Mountain Gifts to devlop a digital strategy to improve customer retention, grow main site traffic, and to drive long-term growth.

Brand Strategy
Digital Content
SEO
Digital Strategy
Download Writeup

Client Intro

Blue Ridge Mountain Gifts is an e-commerce retailer specializing in personalized gifts for many different occasions. They primarily sell on Etsy.com, Amazon.com, and Faire.com

What problems are they having

BRMG has limited branding efforts, relying on resolving market gaps, without any strengthening of the brand name in general. This looks like:

  • Haphazard social media posts
  • Keyword stuffing on 3rd party platforms (Faire, Amazon, Etsy)
  • A significant amount of first-time customers, with minimal retention
  • A lot of ad spend on 3rd party platforms, with minimal traffic to the BlueRidgeMountainGifts.com website.

What goals do they have

They tasked me with creating a strategy for their business that will accomplish five key goals:

  1. Increase the growth to the main BlueRidgeMountainGifts.com website.
  2. Implement comprehesive mailing list strategies.
  3. Increase presence on social media platforms.
  4. Push customer transition from 3rd party sales toward first party sales (website).
  5. Increase share of B2B revenue.

What I did to achieve those goals

A marketing plan was drafted to achieve these objectives while considering budgetary restrictions and content pipeline capacity. This plan consists of 5 main points:

  1. Increase content output, to drive organic reach across platforms.
  2. Perform SEO audits to the main website to optimize page ranking.
  3. Increase the quality of printed marketing slips sent to customers.
  4. Contact customers to gather feedback.
  5. Analyze all traffic using GA4 and use the gathered data to make efforts more efficient over time.

Results of our efforts

These recommendations were delivered in the form of a PDF Brand Audit, attached to this writeup.