Blue Ridge Mountain Gifts is an e-commerce retailer specializing in personalized gifts for many different occasions. They primarily sell on Etsy.com, Amazon.com, and Faire.com
They tasked me with creating a content strategy for their business to accomplish two goals:
A) Increase the growth to the main blueridgemountaingifts.com website.
B) While optimizing the traffic between the various 3rdparty sales platforms.
A marketing plan was drafted to achieve these objectives while considering budgetary restrictions and content pipeline capacity. This plan consists of 5 main points:
1) Increase content output, to drive organic reach across platforms.
2) Perform SEO audits to the main website to optimize page ranking.
3) Increase the quality of printed marketing slips sent to customers.
4) Contact customers to gather feedback.
5) Analyze all traffic using GA4 and use the gathered data to make efforts more efficient over time.
These recommendations were delivered in the form of a PDF Brand Audit, and have been implemented to great success since January 2025.
